December 2023

Introduction Understanding how visitors interact with your website is crucial for improving both its functionality and your marketing strategies. Website analytics offer insights into visitor demographics, behavior, and interactions. For Odoo website owners, two primary analytics tools are often recommended: Plausible.io and Google Analytics. This article focuses on setting up Google Analytics 4 (GA4) in your Odoo website. Using Website Analytics in Odoo Before delving into Google Analytics 4, it’s important to understand the general importance of website analytics in Odoo. These tools help in comprehending user interactions, which is key to enhancing website performance and refining marketing approaches.   Why Choose Google Analytics 4? While Plausible.io is praised for being privacy-friendly and lightweight, Google Analytics provides a more comprehensive set of tools and data for in-depth analysis. GA4, in particular, offers advanced tracking capabilities, integrating various data streams for a holistic view of user interactions. Step-by-Step Guide to Integrating GA4 in Odoo Setting Up Google Analytics 4 Create or Sign In to Google Account: Visit Google Analytics and either sign in or create a new account. Start Measuring: For first-time users, click on ‘Start measuring’ to initiate the account setup process. Access Admin Page: If you already have an account, sign in and navigate to the Admin page by clicking the gear icon in the bottom-left corner. Create New Property: Click on ‘+ Create Property’ and follow the steps to create a new property, specifying business details and objectives. Choose the Web Platform: In the ‘Data collection’ step, select ‘Web’ as your platform. Data Stream Setup: Enter your Website URL and Stream name, then click ‘Create stream’ to get your Measurement ID. Integrating GA4 with Odoo Navigate to Odoo Settings: In Odoo, go to Website ‣ Configuration ‣ Settings. Enable Google Analytics: In the SEO section, turn on the Google Analytics option. Paste Measurement ID: Enter the Measurement ID obtained from Google Analytics. Save Configuration: Click ‘Save’ to apply the changes.   Tips for Multiple Websites If you manage multiple websites with different domains, it’s advisable to create a separate property for each domain in Google Analytics. In Odoo’s Website settings, ensure you select the appropriate website in the ‘Settings of Website’ field before pasting the Measurement ID. Conclusion Integrating Google Analytics 4 into your Odoo website allows for a comprehensive understanding of visitor behavior and site performance. By following these steps, you can leverage the powerful analytics capabilities of GA4 to refine your website and enhance user experience. For further details and troubleshooting, refer to the Google Analytics documentation.

Introduction In the digital age, respecting user privacy and adhering to data protection laws is not just ethical but also a legal requirement. One of the key components of this compliance is informing users about the use of cookies on your website. In this blog, we’ll guide you through the process of adding a cookies bar to your website, specifically focusing on the Odoo platform. Understanding Cookies Before we dive into the technicalities, let’s understand what cookies are. Cookies are small text files sent to your device when you visit a website. They store information about your visit, like login data, location, and language preferences. Broadly, cookies are categorized into Essential Cookies: Necessary for the website to function properly. Non-Essential Cookies: Used for analyzing behavior or displaying advertisements. A cookies bar is a user-friendly tool that informs visitors about the use of cookies on your website. It allows them to choose whether or not to store non-essential cookies on their device.   Setting Up a Cookies Bar in Odoo Step 1: Enabling the Cookies Bar To enable the cookies bar on your Odoo website, navigate to Website ‣ Configuration and activate the Cookies Bar in the Privacy section. This action is the first step in complying with data protection laws. Description Tag The description tag provides a brief overview of the page’s content. While it doesn’t directly impact search rankings, it’s essential for user click-through rates from search engine results. Step 2: Customizing the Appearance Odoo offers various customization options for the cookies bar. To start customizing: Click Edit and select the Cookies Bar building block in the Invisible Elements at the bottom of the panel. Choose from three layouts: Discrete (thin bar), Classic (banner), or Popup (with adjustable position). Modify the size, enable a backdrop, and further customize the appearance using Block and/or Column options. Step 3: Editing the Content To edit the consent message in the cookies bar, click directly in the building block. This step is crucial for transparency and user trust. Cookie Policy Page When you enable the cookies bar, Odoo automatically creates a Cookie Policy page (/cookie-policy). This page lists essential and optional cookies and can be customized to suit your website’s features. Access it via the hyperlink in the cookies bar or through Website ‣ Site ‣ Pages. Conclusion Adding a cookies bar to your website is not just about legal compliance; it’s also about building trust with your visitors. By transparently informing them about cookie usage and giving them control over their data, you enhance their browsing experience. Odoo’s user-friendly interface makes this process straightforward, allowing you to focus on what matters most – providing a great user experience while respecting privacy laws. Remember, the digital world is constantly evolving, and so are its regulations. Keep your website updated and compliant to ensure a smooth and trustworthy relationship with your users.

Introduction Creating effective meta tags is a crucial step in optimizing your website for search engines and enhancing user engagement. In this blog, we’ll guide you through the process of creating and customizing meta tags in the Odoo Website Builder. Introduction to Meta Tags Meta tags are snippets of text that describe a page’s content; they don’t appear on the page itself but are part of the page’s code. Two essential meta tags are the <title> and ‘<description>’ tags, which are critical for search engine optimization (SEO). Title Tag The title tag is the most crucial meta tag. It appears in search engine results and browser tabs. The title should be concise, descriptive, and relevant to the page content. Description Tag The description tag provides a brief overview of the page’s content. While it doesn’t directly impact search rankings, it’s essential for user click-through rates from search engine results. Creating Meta Tags in Odoo Odoo Website Builder offers a user-friendly interface for adding and customizing these meta tags Setting Up Title and Description Tags Accessing Page Settings: Navigate to the page you want to edit in the Odoo Website Builder. Editing Meta Tags: Look for the ‘Promote’ option in the top bar. Here, you can edit the <title> and <description> tags. Optimization Tips: Title Tag: Keep it under 60 characters. Include your primary keyword. Description Tag: Limit it to 155 characters. It should be engaging and relevant to the page content. Using Images Insert relevant images (like seo01.png and seo02.png provided in the original content) to enhance visual appeal and provide contextual examples. Keywords Optimization Odoo also features a <keyword> finder to help identify and incorporate relevant keywords into your content. Utilizing the Keyword Finder Access the Keyword Tool: Within the Odoo Website Builder, find the SEO tool. Keyword Analysis: The tool displays how keywords are used in various elements like H1, H2, page title, description, and content. Optimization: Incorporate keywords naturally. Avoid keyword stuffing as it can negatively impact SEO. Monitoring Keywords Keep track of your chosen keywords’ performance and adjust them based on their effectiveness and related searches on Google. Conclusion Meta tags play a pivotal role in your website’s SEO strategy. The Odoo Website Builder simplifies the process of creating and optimizing these tags. Remember, consistent evaluation and updating of your meta tags are essential for maintaining and improving your website’s search engine ranking.   In conclusion, creating effective meta tags in Odoo is straightforward and highly beneficial for your website’s SEO. By following the steps outlined in this blog, you can ensure that your website is well-optimized and more visible to your target audience.

Introduction Menus are essential for organizing content and enhancing user navigation on your website. They also significantly influence your website’s search engine rankings. Customizing the menu content and appearance to suit your needs is crucial, and tools like Odoo offer flexible options for this purpose. Using the Menu Editor in Odoo Odoo’s menu editor is a powerful tool for customizing your website’s menu. You can access it by navigating to Website ‣ Site ‣ Menu Editor. Here’s how you can use it: Editing Menu Items Renaming and Changing URLs: Click the ‘Edit Menu Item’ icon to rename a menu item or change its URL. Deleting Menu Items: Use the ‘Delete Menu Item’ icon to remove menu items. Reorganizing Menu Items: Simply drag and drop menu items to rearrange their order. Creating Drop-Down Menus: Drag and drop sub-menu items beneath their parent menu, aligning them to the right. Accessing the Menu Editor Alternatively, access the menu editor in Edit mode by selecting any menu item and clicking the ‘Edit Menu’ icon. Adding Regular Menu Items Regular menu items are added automatically when new pages are created. You can also manually add them via the menu editor: Click ‘Add Menu Item’. Enter the Name and URL in the pop-up window. Click ‘OK’. Tip: Use “/” to search for a page on your website or “#” for an existing custom anchor in the URL or Email field. Adding Mega Menus Mega menus display a panel of grouped navigation options, ideal for content-rich websites. Here’s how to add them: Go to Website ‣ Site ‣ Menu Editor. Click ‘Add Mega Menu Item’. Enter the Name, click ‘OK’, then ‘Save’. Customizing Mega Menus Mega menus are built using customizable blocks: Edit Text: Directly edit text within a block. Edit URLs: Select a menu item and click the ‘Edit link’ button to change its URL. Reorganize Items: Drag and drop blocks within the mega menu. Delete Items: Remove unwanted blocks.  Tip: Change the mega menu’s layout by selecting a template and size in the ‘Mega menu’ section under the Customize tab. Customizing Header and Navigation Bar Customize your website’s menu appearance by: 1. Clicking ‘Edit’. 2. Selecting the navigation bar or a menu item. 3. Adjusting options in the Header and Navbar sections under the Customize tab. Conclusion Customizing your website’s menus not only improves navigation but also enhances the overall user experience. With tools like Odoo’s menu editor, you can efficiently manage and tailor your website’s menus, whether it’s simple drop-downs or complex mega menus. Remember, a well-structured menu can significantly impact your site’s accessibility and search engine rankings.